Be sure and register your card on the Kroger website. You will receive coupon booklets periodically, as well as personalized coupons based on your shopping habits (these usually include coupons for a free product or two!).
You also earn points that can be used to save money on fuel at Kroger / Bakers. If you spend $100 on groceries then you earn 100 points. 100 points = 10¢ off per gallon of fuel for each fill-up. You can read more about the fuel program on the Kroger website.
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